We got access to an internal Meta report. It shows Feedback Score is still tracked, even years after Meta stopped showing it in Ads Manager. We're not guessing. We're looking at real data.
Meta simplified what it shows you 2 years ago. What it collects in the background never stopped: refunds, complaints, delivery delays, customer satisfaction.
Delays, lost parcels, slow customs, "where is my order" floods. When delivery times stretch past what customers expected from your ad, complaints and disputes rise — and that's exactly the kind of post-purchase friction that can feed a weaker signal. Scaling spend on top of a fulfillment backlog often makes it worse, not better.
One bad supplier batch, a quality drop, a product that doesn't match the ad or the photos. The refunds and complaints cluster fast, and the damage can outlast the batch itself — the signals linger after you've already fixed the product.
Slow or absent support, unanswered DMs, a refund spike, customers who feel ignored. Unhappy customers who can't reach you don't stay quiet — they leave feedback elsewhere, and that experience is part of what Meta is measuring.
We review your account signals, recent performance shifts, refund and complaint patterns, fulfillment timelines, and support flow to map where your customer signals may be weakening.
We identify the most likely root cause behind your performance shift and separate genuine signal problems from ordinary media issues, so you don't waste spend solving the wrong thing.
We give you a prioritized action plan to repair the customer-experience leak at the source and, where appropriate, the account-level steps to support recovery.
Signals drift. We set up ongoing monitoring so a future bad batch or shipping wave gets caught early — before it quietly eats your ROAS again.